Nord InC releases a report: 

Understanding The End User Of Technical Innovations Related To Physical Activity 

The report at hand is based on a digital survey that has been conducted by Nordic Innovation Center for Physical Activity and Health (Nord InC) and was issued to residents in the Bothnic region of Sweden and Finland. It is intended to serve as a support to product developers and innovators in the field of technology-driven health promotion by mapping the experiences and needs of current and potential end-users of digital products and services related to an active lifestyle.

The objective of the report is to survey the field of digital products and services related to physical activity and health from a user perspective. Hence, it rather reflects the respondents' ́ awareness of available digital products and services and not necessarily the actual range of products that are available on the market. Please click here to read the report.